Ford Motor Prepares For Lincolns New Super Bowl Ad

Everyone knows that Super Bowl time is the time for the best of commercials. Companies spend months creating the perfect ad that will be seen by over 100 million people. Some people even tune in just to see the commercials which are always the most entertaining and inspiring in the advertising business. Ford's Lincoln brand has some great new things up its sleeve, including the brand-new Lincoln MKZ which will set a new standard in the luxury sedan segment. Lincoln has rebranded itself and has reengineered its vehicles with a sleeker design, high-performing engines and state-of-the-art technology.

The 60-second Super Bowl ad will open with former president Abraham Lincoln showing vintage images of Dean Martin and Clark Gable along with the Lincoln cars they owned. “It’s our largest campaign ever from the size, scale and reach of it,” Matt VanDyke, Lincoln’s director of marketing, sales and service, told media. “Every touch point is being reinvented. Everything we’re doing is different.” For more information about the MKZ, or to take a look at any Ford or Lincoln vehicle, contact Harris Ford, proudly serving the Seattle area.